Creating Conditions with the Targeted Content Widget

The Targeted Content widget lets you personalize your site visitors' experience by providing content that matches their interests, thereby placing your site information in the context of your users. For example, the search keywords used to find your site might determine the best offer to show a prospect. Or, site members might explicitly state their interests by adding to their user profile or filling out a survey.

In both cases, the Targeted Content widget ensures the delivery of the right experience to compel each site visitor to take action. The widget lets you gather information from each interaction, and use that information to direct visitors to content that relates to their specific interests.

Targeting content is as easy as building an email rule in Microsoft Outlook, or a playlist in Itunes. No custom development or IT resources are required.

To achieve these goals, the Targeted Content widget lets you create a set of conditions. Along with the conditions, you define widgets to provide content for users who satisfy the conditions, as shown below. As soon as any condition evaluates to true, an appropriate widget appears as shown.

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The Targeted Content widget can evaluate the following information about a page's site visitor.

search engine or URL that directed him to the page
the page's URL parameters
the user's device, such as a Smart Phone
the page from which he was directed
regional information about the visitor: U.S state or country
information in the visitor's Facebook profile, such as if his marital status is single
whether a certain cookie is on his computer
if logged in
- user or membership group to which he belongs
- any of his custom user properties that match your criteria
the current date and time on the Ektron CMS400.NET server

This section further explains the Targeted Content widget through the following topics.